HealthTap

A series of web and mobile designs for a start-up company in the digital health space. With an emphasis on user experience, patient and doctor interactions, and an easy-to-navigate UI.

The original app was first available only on desktop mobile, but quickly expanded to a mobile app and then soon after, the Apple Watch. The challenge here was how to intuitively show users their inbox notifications, prescription reminders, upcoming appointments, on a progressively smaller screen.

I was also in charge of email campaigns along with multiple A/B testing reporting for different email layouts, content, and call to action variations.

I helped design both the patient and doctor-side on-boarding experience, along with dashboard UI, profile and settings pages.