Keiser
A leader in fitness for over 40 years, Keiser is celebrated around the world for our innovative fitness education and product engineering. Unlike conventional equipment, Keiser is designed to maximize workout efficiency for people of all ages and physical abilities.
For the past year and a half, I developed the company’s Brand Guidelines and templates for digital and print marketing collateral, designed and led the update process for our Home Page refresh project to include our new brand look-and-feel while optimizing SEO and lead conversion rate, designed various materials for print (posters, brochures, promotional products and flyers) and digital collateral (user-friendly emails, landing pages, and online display/social media ads), created graphics for multiple campaigns for our sub-brand, The Ride, and managed asset creation for all major events including CanFitPro, EXOS, FAS (Functional Aging Institute) Summit, IDEA, NSCA(National Strength and Conditioning Association), and Leaders.
Global Brand Guidelines
Print
Branding guidelines showcasing all of the brand elements I helped to implement including logos, iconography, typography rules, etc.
Web Style Guide
Print/Digital
A guide covering accessibility, grid systems, modals, button styles, links, color contrast ratios, and other design elements meant to serve developers.
Home Page Redesign
Web
A brand new home page design and global navigation system showcasing all of the foundational work that was defined in our Brand Guidelines.
Banners
Print
A collection of print and web banners executing our new look-and-feel.
Web pages
Web
A collection of other web pages that were updated, from our global navigation and footer, checkout page, strength equipment page, and M3i indoor bike landing page.
Older Adult Brochure
Print
A brochure piece focusing on our older adult market, showcasing pieces of equipment suited for their age range to help them discover the benefits of active aging.
Social Media
A few samples of some promotional social posts I worked on for various holidays and campaigns.
Billboard advertisements
Print
A small collection of global billboards I designed in an effort to get our new messaging out and attract new gym-goers.