Flex
Translating advanced manufacturing and technology into bold, future-forward visual storytelling.
Led creative development across Flex’s digital ecosystem, creating visually driven campaigns and marketing assets that translated advanced manufacturing and global technology into modern, high-impact brand storytelling through elevated, future-forward design.
Deliverables
Creative Leadership
Strategic Design
Visual Storytelling
ANALYST AND INVESTOR DAY
For Flex’s annual Analyst and Investor Day, I developed a suite of presentation graphics and visual storytelling assets centered around the theme of the company entering a new phase of growth and innovation. My role focused on translating complex business strategy, market positioning, and future-facing initiatives into elevated, cohesive visuals that could communicate clearly to investors, analysts, and executive stakeholders. Through a modern visual system, I helped shape the event’s overall narrative, ensuring the creative reflected both the scale of the business and the momentum of Flex’s evolving direction.
This campaign targeted all BDMC cardholders to boost card usage. Cardholders who used their debit card during the promotion period had a chance to win a trip to a Champions League Semi-Final. The promotion aimed to encourage repeat usage and increase transaction frequency and spending among existing BDMC users.
HANDOUTS AND FYLERS
I led the creative direction for Flex’s booth design at the Open Compute Project (OCP), creating large-scale environmental graphics that showcased the company’s global cloud compute technologies and infrastructure capabilities. My role focused on translating complex technical concepts into bold, visually engaging storytelling that reinforced Flex’s position as a leader in next-generation compute and infrastructure solutions.
OCP SUMMIT BOOTH DESIGN
BRAND GUIDELINES
I led the design of Flex’s global Brand and Culture poster initiative, creating a series of large-scale visual pieces that communicated the company’s mission, vision, values, and cultural principles. Developed in partnership with executive leadership following the rollout of new brand messaging, the posters were implemented across more than 30 global locations to foster consistency, strengthen company culture, and reinforce Flex’s evolving identity worldwide.
BRAND AND CULTURE POSTERS
BILLBOARDS
I designed a series of global billboard campaigns aimed at recruiting talent across Flex’s manufacturing and operations workforce. My role focused on creating bold, accessible visuals that highlighted career growth opportunities and encouraged interest in joining Flex’s global labor force, while ensuring the messaging remained impactful and adaptable across international markets.
SIGNAGE AND PROMOTIONAL ITEMS
I led the design and creative oversight of branded signage and promotional merchandise while managing the Flex print shop, developing a wide range of employee swag, internal branding materials, and environmental graphics. My role focused on creating cohesive, brand-forward assets that strengthened company culture, reinforced visual identity across locations, and fostered a sense of pride and connection among employees.
EXECUTIVE BIOGRAPHIES, WHITE PAPERS, BROCHURES
I led the design and development of a range of executive and corporate communication materials for Flex, including executive biographies, brochures, and whitepaper templates used across both print and digital channels. My role focused on creating cohesive, highly readable layouts that balanced bold typography, strategic white space, graphic patterns, and impactful imagery to communicate complex information in a clear and visually engaging way. From executive storytelling to healthcare marketing collateral and thought leadership templates, these systems helped establish a more elevated, consistent brand presence across events, recruiting initiatives, and corporate communications.