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Resumé

Experience

Senior Art Director
Monks | March 2022–Present

Cadillac

• Contributed to campaign work for always-on marketing, paid media, social, and emerging AI-driven creative initiatives

  • Designed premium campaign assets supporting vehicle launches, paid media initiatives, social, and racing campaigns

  • Helped explore and integrate AI-assisted creative workflows to expand creative possibilities

  • Developed elevated visual systems and modular design frameworks aligned with Cadillac’s luxury positioning

  • Collaborated across creative, production, strategy, and client teams to deliver campaigns at scale

  • Balanced high-volume production needs with refined art direction and attention to detail across digital ecosystems

  • Utilized Figma, Adobe software, Gemini, Metropolis and AI-enhanced workflows to support campaign development

GM Energy

• Leading visual design efforts to shape emerging brand system across digital, launch, and AI-driven campaign initiatives.

  • Leading creative development for paid media, organic social, web, launch campaigns

  • Helping define and evolve the visual identity system for GM Energy across multiple touchpoints and platforms

  • Partnered directly with clients and internal stakeholders to establish a modern, future-forward brand presence

  • Developing scalable design systems and modular asset frameworks to support rapidly evolving campaign needs

  • Using Figma, AI-enhanced workflows, and rapid prototyping to push the boundaries of digital storytelling

PayPal

• Served PayPal as a considered embedded strategic partner, helping catapult their marketing campaigns.

  • Owned the creative strategy and design execution for PayPay's Merchant Micro Business brand initiatives.

  • Owned email campaigns, social and paid media, banners, landing pages, print pieces, and user journeys.

  • Utilized Figma as a primary tool to design desktop and mobile designs and interactive prototypes for client reviews.

  • Cross-collaborated efficiently with external clients, Merchant and Consumer side designers, producers and vendors.

  • Managed multiple, concurrent projects in different stages while ensuring launch dates were met on time.

Senior Graphic Designer | Digital Marketing & Transformation
Keiser Fitness Corporation | April 2020–August 2021

• Developed brand guidelines and scalable templates for digital and print collateral

  • Led homepage redesign to align with updated brand identity while improving SEO and conversion performance

  • Developed brand guidelines and scalable templates for digital and print collateral

  • Designed cross-channel marketing assets including emails, landing pages, social ads, brochures, and event materials

  • Created campaign graphics and production-ready creative for Keiser’s sub-brand, The Ride

  • Managed creative assets for major industry events including IDEA, EXOS, NSCA, and CanFitPro

  • Collaborated cross-functionally with a lean marketing team to deliver cohesive, user-focused design solutions

  • Maintained high design standards across digital and print while managing multiple concurrent projects on tight timelines

Senior Graphic Designer
Flex | November 2015–April 2020

• Lead creative for major corporate events including CES, SXSW, World Economic Forum, + Investor & Analyst Day

  • Designed global marketing & brand collateral including brochures, white papers, case studies, and presentations

  • Supported campus and site rebrands through environmental graphics, signage, wall wraps, and wayfinding systems

  • Helped evolve the company Brand Center and digital asset management workflows

  • Managed production and ordering of branded collateral including employee business cards and print materials

  • Collaborated with global teams to deliver scalable, brand-consistent creative across digital and physical touchpoints

Visual Designer
HealthTap | October 2014–November 2015

• Designed high-fidelity product and marketing mockups for web and mobile experiences

  • Collaborated cross-functionally to improve user experience across digital products

  • Created branded web and marketing assets that strengthened visual consistency and user engagement

  • Helped establish efficient product design workflows in a fast-paced startup environment

  • Balanced rapid iteration with thoughtful, user-centered design execution