Education

San Jose State University
Bachelor’s Degree in Graphic Design – Graduated Summa Cum Laude

University of California, Santa Cruz
Web and Interactive Media Design Certification

Experience

Senior Art Director | Client: PayPal
Monks | March 2022 – Present

• Own the creative strategy and design execution of integrated digital product and marketing campaigns for PayPal’s Merchant Micro Business brand initiatives.

• Serving PayPal as a considered embedded strategic partner, helping catapult their marketing campaigns.

• Currently designing email campaigns, digital owned and earned assets, social and paid media, banners, landing pages, print pieces, and user journeys.

• Utilizing Figma as a primary tool to design desktop and mobile designs, along with interactive prototypes for our client reviews.

• Cross-collaborates efficiently with external clients, designers from both the Merchant and Consumer side, producers and vendors to meet business needs.

• Manages multiple, concurrent projects in different stages while ensuring launch dates are met.

  
  

Senior Graphic Designer | Digital Marketing and Transformation
Keiser Fitness Corporation | April 2020 – August 2021

• Designed and led the update process for our Home Page refresh project to include our new brand look-and-feel while optimizing SEO and lead conversion rate

• Developed company Brand Guidelines and templates for digital and print marketing collateral to streamline creative for other departments, freelancers, and agencies

• Designed various materials for print (posters, brochures, promotional products and flyers) and digital collateral (user-friendly emails, landing pages, and online display/social media ads)

• Created graphics for multiple campaigns for our sub-brand, The Ride, and oversaw designs to ensure production-ready content

• Managed asset creation for all major events including CanFitPro, EXOS, FAS Summit, IDEA, NSCA, and Leaders

• Collaborated with a lean 12-person marketing team along with cross-functional teams to produce holistic graphics to meet team needs

• Aligned end-user needs with the strategic goal of each design and bring the voice of the end-user to planning and design discussions

• Proved to be a source of the latest design standards and specifications across digital and non-digital mediums

• Prioritized and managed multiple projects within design specifications and ensured projects were completed with high quality and on schedule

  
  
  

Senior Graphic Designer
Flex | November 2015 – April 2020

• Created enabling tools for global use including brochures, case studies, data sheets, white papers, posters, brand guidelines, etc.

• In charge of all design-related assets and deliverables for major company events including Investor and Analyst Day, CES, FEE Summit, Global Sales Summit, Leadership Summit, OCP Global Summit, SXSW, and World Economic Forum

• Campus and site location rebrand including wall wraps, way-finding, corporate name plates, signage, posters, building signs, pop-up banners

• Helped to revamp the Brand Center and Digital Asset Management software tool to work with our Content Management System

• Managed all Flex shop order for employee business cards and other brand collateral
  
  
  

Visual Designer
HealthTap | October 2014–November 2015

• Created high fidelity mock-ups to implement design visions

• Collaborated across multiple departments to deliver great user experiences

• Promoted the brand identity through the web and marketing materials

• Established best practices of product workflow in a fast-paced, deadline-oriented environment
  
  
  

Graphic Design Intern
YoYo Text Mobile Marketing | May 2012–August 2012

• Worked alongside other designers and developers

• Created web design pages from scratch

• In charge of layout, logo design, color scheme, and brand identity

• Created client marketing collateral and promotional materials

• Redesigned pricing charts and other print materials
  
  
  

Graphic Design Intern
SoWink | June 2011–January 2012

• Hired after a summer internship

• Responsible for the conceptualization and execution of graphics, icons, layouts, illustrations, promotional banners, and typography

• Collaborated with other designers, dealt with deadlines, and taught other interns
  
  
  

Freelance Work

• Fine Artist | December 2021–present

• Ink and Vine - Brand studio for daring creatives | 2017–2020

• Professional Wedding Photographer | 2016–2021