Creative Leadership
I am a Senior Art Director architecting the future of brand experiences.
San Diego, CA
With 15+ years of experience shaping premium brand experiences, my work sits at the intersection of strategic design, visual storytelling, and emerging technology. I specialize in building refined, future-forward systems that translate complexity into clarity — blending high-end craft with AI-driven innovation to create work that feels both intelligent and emotionally resonant.
Approach
Over the past decade and a half, I’ve led creative across global brands spanning luxury automotive, fintech, healthcare, and emerging technology — helping shape experiences that balance visual sophistication with strategic impact.
Most recently at Monks, I helped lead design initiatives for brands including Cadillac, PayPal, and GM Energy, developing scalable systems and campaign ecosystems across digital, social, and brand platforms.
My approach is rooted in thoughtful restraint: creating work that feels intentional, elevated, and enduring. I’m especially passionate about leveraging AI-integrated workflows and modern design systems to push creative boundaries while maintaining a strong human point of view.
I thrive in spaces where aesthetics and systems thinking intersect — translating complex ideas into cohesive visual experiences that feel seamless, modern, and emotionally grounded.
Branding
Creative Direction
Brand Identity Systems
Art Direction
Visual Storytelling
Design Systems
Brand Architecture
Digital
AI-Integrated Creative
Digital Experience Design
UX/UI Systems
Product & Interface Design
Cross-Platform Campaigns
Emerging Technology Experiences
Good design should feel inevitable — emotionally resonant, strategically precise, and quietly unforgettable.