PayPal
Creating customer-first digital campaigns for one of the world’s leading financial platforms.
Led creative execution across PayPal’s digital marketing ecosystem, developing high-volume email campaigns, product launches, and social-first creative designed to simplify complex financial experiences. Partnered across strategy, copy, and production teams to deliver cohesive visual systems that balanced clarity, performance, and brand consistency across global customer touchpoints.
Deliverables
Creative Leadership
Strategic Design
Visual Storytelling
MERCHANT BUSINESS PROFILE
This campaign supported the Phase 1 launch of PayPal’s new “Business Profile” for 2 million business account holders. The goal was to encourage profile creation and educate users on the new app experience.The new app and shareable business profile helps micro businesses, especially side hustlers, find customers, drive sales, and manage operations. Key features include a public-facing profile with trust markers and streamlined tools for invoices and payments, leveraging PayPal’s network to support getting paid and managing cash flow.
The Business Profile is designed to leverage the power of PayPal’s two-sided network as a significant competitive advantage as we help micro businesses find customers/drive sales and staying in control of running their business. It also offers side-hustlers (who are largely underrepresented in the merchant space) a product experience especially suited to their needs.
This campaign targeted all BDMC cardholders to boost card usage. Cardholders who used their debit card during the promotion period had a chance to win a trip to a Champions League Semi-Final. The promotion aimed to encourage repeat usage and increase transaction frequency and spending among existing BDMC users.
BDMC MASTERCARD SWEEPSTAKES
IThe program aimed to encourage US and UK customers to migrate from PayPal Here (PPH) to Zettle before the PPH sunset date. Customers were prompted to redeem and begin using a free Zettle card reader. The main KPI was the number of merchants who made the switch.
PPH TO ZETTLE MIGRATION
Creative lead on this project where the objective was to integrate Pay Later on BigCommerce and WooCommerce checkouts, offering customers flexible payment options with easy activation and messaging setup.
BUY NOW PAY LATER
This campaign, completed over four phases, highlights the benefits of merchant loans: fast funding, simple repayment, and transparent terms without hidden fees or credit checks. They showcase how financing can drive business success by enabling growth, capturing opportunities, and purchasing inventory.
PPBL & LBAPS ANNUAL CREATIVE REFRESH
BDMC DIGITAL CARD LAUNCH
Challenge: BDMC aims to improve penetration and activation by launching a digital card experience for eligible cardholders. This initiative offers immediate access, cutting wait times from days to instant activation, and enables automatic card issuance for pre-approved merchants.
KPIs: Increase First-Time Use (FTU), Activation (first transaction), Adoption (10 transactions), and Monthly Active Users (MAU) with enhanced retention.
INVOICE EARLY TENURE LIFECYCLE PROGRAM
I The project addresses a gap in the Invoicing Marketing lifecycle. Currently, merchants receive limited marketing until signs of churn appear, missing opportunities to nurture and retain active users. The project aims to enhance retention rates and promote long-term usage of the invoicing platform.