GM Energy

Architecting a sustainable future through AI-integrated design.

Directed and evolved Cadillac’s visual storytelling across AI-generated concepts, luxury campaign systems, evergreen photography, social-first content, and high-impact digital experiences. Led creative development that balanced emotional brand resonance with elevated product storytelling, helping shape a modern, future-forward expression of the Cadillac brand.

Deliverables

AI-Integrated Design
Creative Leadership
Strategic Design
Visual Storytelling

LEASE OFFER AND OLA MEDIA CAMPAIGN

I led the creative direction for the GM Energy Leasing Campaign, transforming a complex financial offering into something accessible and premium. The campaign addressed homeowner hesitation around high upfront energy storage costs by positioning the GM Energy Storage Bundle as an attainable, lease-to-own solution. I directed paid media assets across Carousels and Stories using a “Fast Facts” visual system focused on three key benefits: Easy to Buy, No Fuel, and No Hassle—balancing technical product visuals with lifestyle imagery to communicate both innovation and peace of mind.

GME CGI PRODUCT RENDERS

I directed the visual development of CGI product renders across the GM Energy ecosystem, including the V2H Bundle, Home System, and PowerShift/PowerUp chargers. Using AI-generated concepts to establish material and environment direction, I created the visual blueprint for final CAD renders and oversaw multi-angle product assets optimized for web, social, and paid media.

I led the creative development for the launch of the Energy Pass app, creating visual assets that introduced the platform through distinct GMC, Cadillac, and Chevrolet brand experiences. Using a mix of existing assets, premium stock, and AI-driven retouching, I developed multi-screen app views and stylized environment imagery that showcased a cohesive yet brand-specific experience across the GM Energy ecosystem.

GM ENERGY PASS LAUNCH

I managed the 'Always On' social strategy for GM Energy, developing a continuous stream of social-first content designed to keep the brand at the center of the EV conversation. By focusing on rapid-response creative and platform-native storytelling, I produced engaging Reels, Stories, and static posts that educated and inspired our community. My work centered on demystifying complex home energy solutions and showcasing the real-world benefits of the GM Energy ecosystem, ensuring a consistent, high-value brand presence that maintained momentum between major campaign launches.

ALWAYS ON CONTENT

Every quarter, I spearheaded the development of comprehensive paid media suites for GM Energy’s product ecosystem, including the V2H Bundle, the GM Energy Home System, and the PowerUp 2 Charger. I managed the creative execution across a variety of high-performing formats, including dynamic carousels, static assets, Reels, and Stories. By tailoring content to the specific nuances of each platform, I ensured consistent brand messaging while driving consumer engagement and awareness for GM’s evolving suite of home energy and EV charging solutions.

PAID MEDIA ADS

LEASE CAMPAIGN PAID MEDIA AND OLA ASSETS

I developed a high-impact creative campaign to launch GM Energy’s new energy storage leasing offering, specifically designed to lower the barrier to entry for energy-conscious homeowners. By addressing the primary consumer pain point of high upfront investment costs, I positioned the GM Energy Storage Bundle as an attainable and accessible solution through the 'Lease to Select' program. My work focused on distilling complex financial benefits into compelling, benefit-driven messaging and visuals, successfully framing home energy autonomy as an easy and affordable lifestyle upgrade for the modern homeowner.

For this project, I developed high-impact "Goodwill" creative assets for General Motors to support strategic sponsorships, industry partner events, and leadership recognitions, specifically for APAICS and SAE Supercharger. I designed a versatile suite of deliverables, including full-page print ads for event programs, onsite digital signage, and promotional flyers. The creative strategy focused on positioning GM as a leader in mobility technology and a primary supporter of STEM education, reinforcing the brand's status as the premier employer and community partner within the Michigan ecosystem.

GOODWILL ADS