Merchant Business Profile

This campaign supported the Phase 1 launch of PayPal’s new “Business Profile” for 2 million business account holders. The goal was to encourage profile creation and educate users on the new app experience.The new app and shareable business profile helps micro businesses, especially side hustlers, find customers, drive sales, and manage operations. Key features include a public-facing profile with trust markers and streamlined tools for invoices and payments, leveraging PayPal’s network to support getting paid and managing cash flow.

The Business Profile is designed to leverage the power of PayPal’s two-sided network as a significant competitive advantage as we help micro businesses find customers/drive sales and staying in control of running their business. It also offers side-hustlers (who are largely underrepresented in the merchant space) a product experience especially suited to their needs.