https://ivportfolio.co/work daily 1.0 2024-11-16 https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1578939490058-M7CGHWVCWXH97XEEVGXV/Brochure_4_.png portfolio https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1578943485720-U49PR7U3990J2IWLGS05/InvitaeCloseup1.png portfolio https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1578939489472-D6QG3SEBTKN0Y3BNNI0U/Brochure_5_.png portfolio https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1578939451504-VAQ5C57E58XBXOGAHJFF/Brochure_1_.png portfolio https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1578939451106-Z91OAKTL4XGNOQF5A834/Brochure_2_.png portfolio https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1578942263653-PZOSDHQ5RMCRJIKCFID5/Brochure_3_.png portfolio https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1580693153759-YV24P1JBG1QY1QG4112A/55.jpg portfolio https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1580693218296-IY6XIMX5LG8VGP69GPQV/88.jpg portfolio https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1580674084012-KEDBOZG99EVV4LMEADHE/Responsive+Mockup+-+Scene+07.jpg portfolio https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1580693175017-ZQUSSKJHT6RM6TJJJAGD/66.jpg portfolio https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1580693051234-5Q3QRO0AUPVSYSS1BM8U/2.jpg portfolio https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1580693107721-O26VW1AA60A8WTFOAO7N/4.jpg portfolio https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1580693083837-2P1UJHGB4D08J7IW9YV3/5.jpg portfolio https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1580693198072-BYOT0JX56IT621E2SGKK/77.jpg portfolio https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1580693132611-QRSCWFFQNWVEFTP5WGN8/44.jpg portfolio https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1580622043153-RR0Z6GPMUGRMP0RFD6SQ/3+Business+Card+Stacks+Mockup.jpg portfolio https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1578953509168-ZFN2X5PN5UV9OQ2U60NN/HTSettings.png portfolio https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1578953518486-GL6JRI3VMDIXPPCQ4RZL/DocNUX2.png portfolio https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1578953786147-0QL2AH9ETYLTIHR6I1ZJ/DoctorUI.png portfolio https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1578952427035-1WKM1U0GP6X8QNSWWG5J/AppleWatch.png portfolio https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1578952435514-XASNZWJ0VMU0PHXAKVYT/AppleWatch1.png portfolio https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1578952433458-95PEPTFJ7ASBN0PD74ST/AppleWatch2.png portfolio https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1578952438053-53ESC8IE2JYADSAE9O38/AppleWatch3.png portfolio https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1578952641791-X6Z6E4T5SA8HN8A4V0MM/Customer_GOH.png portfolio https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1578952664769-S7D2CZANIBKO2SVKRGYE/Email1.png portfolio https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1578952669231-MNB92E175AL42VG6YS6X/Email2.png portfolio https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1580621272652-4C08YZ8LB2PFGX6NBBYY/Logo%2BMockup%2BVarious%2BStyles2.jpg portfolio https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1580620276276-QFR34D907IQE02DFI8Q6/8.jpg portfolio https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1580619739137-KODTULKSJ677W4H7NM5I/Hande-05.png portfolio https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1580619781724-FEQ7HWDUYYJKTVH7NBRK/Hande-03.png portfolio https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1580619695029-5Y4I3V0F9JFWYVEZ62K1/Classic+Business+Cards+Mockup.jpg portfolio https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1579130171456-LBXV8UHPDMLD1S9F3X4C/a1--min.jpg portfolio https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1579130025562-8INIZ69PGAW8J9FFTCT0/A1-min.jpg portfolio https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1579129789452-7HHKJPW10K002RW6UF50/A2.jpg portfolio https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1579130934105-OZXDYGZQ59FWYDKSXBW7/A3.jpg portfolio https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1579130933481-LTFXKYJNO2MPTVB182OV/A4.jpg portfolio https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1579130631668-9CCSSEWRQXKVJIGJB8JF/A5.jpg portfolio https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1629847886578-S232Z2L1X7LCDOULB47D/Cover.jpg portfolio - Older Adult Brochure Print A brochure piece focusing on our older adult market, showcasing pieces of equipment suited for their age range to help them discover the benefits of active aging. https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1629412080637-NLV1NGBM9USX86IQ30PT/Cover.jpg portfolio - Global Brand Guidelines Print Branding guidelines showcasing all of the brand elements I helped to implement including logos, iconography, typography rules, etc. https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1629515201207-NIFCKNQOC0AOYNO6BMUY/Cover.jpg portfolio - Banners Print A collection of print and web banners executing our new look-and-feel. https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1629498158015-S8TVHEJXIKTQV7MDM2JE/2.jpg portfolio - Web Style Guide Print/Digital A guide covering accessibility, grid systems, modals, button styles, links, color contrast ratios, and other design elements meant to serve developers. https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1629516483952-VELPDZJ5W17Y084MMRYE/Cover.jpg portfolio - Web pages Web A collection of other web pages that were updated, from our global navigation and footer, checkout page, strength equipment page, and M3i indoor bike landing page. https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1629852180526-H0MAQ4P67WTPN1EICHZY/Cover.jpg portfolio - Billboard advertisements Print A small collection of global billboards I designed in an effort to get our new messaging out and attract new gym-goers. https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1629503535203-IMT0VSKU7KHOUJVLF11H/Cover.jpg portfolio - Home Page Redesign Web A brand new home page design and global navigation system showcasing all of the foundational work that was defined in our Brand Guidelines. https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1630022528901-T54AECB8VQVZXZ5IIROC/Cover.jpg portfolio - Social Media A few samples of some promotional social posts I worked on for various holidays and campaigns. https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1580698251676-P27FOQA1RYCWTVEVA5KK/1.jpg portfolio https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1580698348260-ZSKPGQYY2AM50E6LEP17/M7.jpg portfolio https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1580698324764-559CVC2VS7L60KMV9OMY/M5.jpg portfolio https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1580698301278-J0YE915AOILE1XJEOGAS/M3.jpg portfolio https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1580698335653-8HFALN0UTID13MC38YYV/M6.jpg portfolio https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1580698290466-QIZUSCXAC3UHJT6RURS8/M2.jpg portfolio https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1580698278353-I5UX0JCI2YKWE03SBAMM/Cover1.jpg portfolio https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1580698359195-72GPO6DL9P553S3M3PI7/M8.jpg portfolio https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1580698264397-Y6KTDS2G9IP92C1V20UV/2.jpg portfolio https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1580698313109-3YKJVFZXMREIF49PMETH/M4.jpg portfolio https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1580600272147-1H9T4KSS3PN62BOIW3R3/AD_Cover.jpg portfolio - Analyst and Investor Day 2020 Print/Digital With a theme of entering a new phase in our business, I created these graphics for our annual Analyst and Investor Day. https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1580594928963-ATLB9NSVXEK8OIZIIKAM/Wide+Billboard+Mockup.jpg portfolio - Billboard advertisements Print A small collection of global billboards I designed in an effort to recruit more workers to our join our indirect labor force. https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1579284363751-A1KGSNZZNBDTTKVD6SHW/BoothGraphic_OCPSummit_2020-04-min.png portfolio - OCP Summit 2020 Booth Design Events A design I created for our booth space this year showcasing our global cloud compute technologies. https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1580427954837-EZRXCRC5MGUR82G1BHK2/Letterhead%2BMockup.jpg portfolio - Executive biographies Print/Digital All of our C-level executives had a short biography of their lives before Flex, which were handed out at certain events and also hosted on the web. https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1579283779913-64VUUKG2DXINOTWKQ6JR/HealthSolutionsBrochure_Flex.png portfolio - Health Solutions Brochure Print Lots of white space, bold text, and movement with patterns, draws your eye into the composition. https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1580430451624-6X2DVP8C37TRAATKWM69/4+Fold+Brochure+Mockup.jpg portfolio - Whitepaper Print I helped to create our whitepaper template which incorporated our hierarchy of type guidelines. https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1580235899053-N5P1MQCC51PLM9CIEEN7/Ads_all.jpg portfolio - Handouts and flyers Print Used for passing out at career fairs, HR events, and other recruiting or sales events to promote our services and capabilities. https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1580617769288-QKQVJSWRCT608LEJKEP2/Pens.jpg portfolio - Signage and promotional items Corporate branding Managing the Flex print shop, I created an assortment of swag designs for employees to order, cultivating a sense of culture and pride, along with signage to reflect our brand. https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1580529723832-H22X432HUTRRHYACKYNV/PostersCover.jpg portfolio - Brand and Culture Posters Print An initiative from the executive team to implement brand posters to boost our company culture values. https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1580581337232-LKGCXHQHCSDMSP9KVE8A/BrandGuidelines.jpg portfolio - Design Guidelines Print Branding guidelines showcasing all of the brand elements I helped to implement including graphic patterns, iconography, typography rules, etc. https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/f0cc7f32-6e92-43a1-829f-f90c2682ff6f/BNPL1.png portfolio - Buy Now Pay Later, Partner The objective of this project was to integrate Pay Later on BigCommerce and WooCommerce checkouts, offering customers flexible payment options with easy activation and messaging setup. https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/38f8a1d9-6077-4f67-8a37-25941bf1384a/BizProfile4.jpg portfolio - Merchant Business Profile Landing Page, Emails, and Onsites This campaign supported the Phase 1 launch of PayPal’s new “Business Profile” for 2 million business account holders. The goal was to encourage profile creation and educate users on the new app experience.The new app and shareable business profile helps micro businesses, especially side hustlers, find customers, drive sales, and manage operations. https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/f281075a-a6ba-4fd9-a346-ad1966ee9a74/PPBL1.png portfolio - PPBL & LBAPS Annual Creative Refresh This campaign, completed over four phases, highlights the benefits of merchant loans: fast funding, simple repayment, and transparent terms without hidden fees or credit checks. They showcase how financing can drive business success by enabling growth, capturing opportunities, and purchasing inventory. https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/460cde65-3b90-47be-991a-7ee92d3194c1/InvoiceTenure.png portfolio - Invoice Early Tenure Lifecycle Program Email Campaign The project addresses a gap in the Invoicing Marketing lifecycle. Currently, merchants receive limited marketing until signs of churn appear, missing opportunities to nurture and retain active users. The project aims to enhance retention rates and promote long-term usage of the invoicing platform. https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/f9d5ce92-afb4-4c93-b1eb-db210be2b30c/BDMC-Digital-Card-Launch-1.png portfolio - BDMC Digital Card Launch Challenge: BDMC aims to improve penetration and activation by launching a digital card experience for eligible cardholders. This initiative offers immediate access, cutting wait times from days to instant activation, and enables automatic card issuance for pre-approved merchants. KPIs: Increase First-Time Use (FTU), Activation (first transaction), Adoption (10 transactions), and Monthly Active Users (MAU) with enhanced retention. https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/3875ddec-feb1-4c36-9473-4fa3c103c2f2/PPWC-International-Annual-Refresh1.png portfolio - PPWC International Annual Refresh The purpose of this campaign was to develop email and onsite messaging to promote merchant loans, highlighting fast funding, simple repayment, and no hidden fees. Content demonstrates how loans can drive growth, fund new opportunities, and support inventory needs. The SL test measures if personalized messages (using business names) boosts engagement over generic ones. Key KPIs include Adoption Rate, Applications, and Upper Funnel Engagement. https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/f30cfe6c-33e1-4e52-abcc-e5dcc1fb2894/PPH-to-Zettle-Migration1.png portfolio - PPH to Zettle Migration The program aimed to encourage US and UK customers to migrate from PayPal Here (PPH) to Zettle before the PPH sunset date. Customers were prompted to redeem and begin using a free Zettle card reader. The main KPI was the number of merchants who made the switch. https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/64879894-77d6-4f97-b06d-d378d5b8a640/Invoicing-Campaign-Retention---Churn-Prevention1.png portfolio - Invoicing Campaign Retention, Churn/Save The program aimed to re-engage merchants with PayPal invoicing by updating them on recent invoicing features. Key KPIs included boosting usage, Total Payment Volume (TPV), sent-to-paid conversion rates, and improving retention through churn reduction, re-engagement, and incremental revenue. https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/0d98f931-187a-4f73-a682-be7802067c15/PPWC1.jpg portfolio - PPWC Paid Media Refresh Paid Media Ads There were two primary objectives for this project. With our paid social assets, we wanted to increase reach through addition of a new channel in paid social (UK only). With our paid display assets we want to re-engage with the audience with a refreshed look and feel. The customer action was to apply for a PPWC loan. https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/ec763cbf-ebc9-48e9-99fc-d6deeec8d42a/Career+Site+Refresh.jpg portfolio - Career Site Refresh Landing Pages I worked with the Flex Squad to help reimagine and re-skin the UI and branding of their Career Site flow, from Onboarding and Hiring, to Job Search. https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/ec8c9f45-271a-42d2-a980-ff7d35d56aeb/BDMC-Mastercard-UK-Sweepstakes.png portfolio - BDMC Mastercard Sweepstakes This campaign targeted all BDMC cardholders to boost card usage. Cardholders who used their debit card during the promotion period had a chance to win a trip to a Champions League Semi-Final. The promotion aimed to encourage repeat usage and increase transaction frequency and spending among existing BDMC users. https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/82aa416b-258e-49a7-bf2d-4da457953657/Invoice+Adaptation+Cover_.png portfolio - Invoice Adaptation Refresh Email Campaign The project aimed to create an invoice adoption program showcasing PayPal's invoicing benefits to encourage merchants to send 10+ invoices. The goal was to increase adoption and regular use. Two approaches were tested: one focusing on the features and benefits, and the other addressing merchant needs and pain points. https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1629141786013-ESAQUFIGRDB1INS474MJ/FlexCover2.jpg portfolio https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1629145349548-ZM62E6NX1H87YROXXAHO/HealthTapCover3.jpg portfolio https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1629151001220-REXC6PFIT3M4Z7XGDX74/KeiserCover3.jpg portfolio https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1629151750871-24XD7IDBG5WTJWNUJTEC/InvitaeCover.jpg portfolio https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1629157133084-FGXWK9VIRS22R09O6Z3K/HandeCover.jpg portfolio https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1629157882668-B4PNEN5Y14IYSTZBPHRN/AusInfographicCover.jpg portfolio https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1629159129101-6YRU2K0B0KMULYXCHJLZ/LogosCover.jpg portfolio https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1629159834159-0ZOG4BG2YO1UJ48AFBDT/MojioCover.jpg portfolio https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1629161529079-5DKVEVHVKEX9Q87PCLLC/JVCOSTONE_Cover.jpg portfolio https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1730931074973-RUAOGTX2EUUZMBILP9LE/MM-COVER-FINAL.png portfolio https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1730937298109-UH9IMSQEZ5CV80DDYL7P/MM-COVER-FINAL.png portfolio https://ivportfolio.co/resume daily 0.75 2024-11-06 https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/1628727993341-ZLDN13XUO3PSBGIQNCFA/Resume+Photo-02.png Resumé - Resumé Relevant education, experience, and skill set. https://ivportfolio.co/about daily 0.75 2024-04-11 https://ivportfolio.co/ocp-test daily 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difference. https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/148d2857-71df-4c27-bfdf-5a313d2add69/BDMC-Digital-Card-Launch-5.png MM: BDMC Digital Card Launch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/bfd97c51-7a41-4edd-a233-e899b48431e8/BDMC-Digital-Card-Launch-1.png MM: BDMC Digital Card Launch https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/b9058798-6b4d-41e8-aee3-d543e950fb6d/BDMC-Digital-Card-Launch-2.png MM: BDMC Digital Card Launch https://ivportfolio.co/mm-bdmc-digital-card-launch-adhoc-launch-awareness-copy daily 0.75 2024-11-07 https://images.squarespace-cdn.com/content/v1/5e163fd05bd95e141d18dbf6/e8a029e1-4626-4ecb-9449-f374e253dba0/BNPL5.png MM: BNPL Partner (US) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. 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Sweepstakes